Champions of F1 Culture
RACEWKND connects fans to the circuits, cities and culture of Formula 1 through stunning coffee table magazines. RACEWKND honours the world’s most glamorous sport with fresh editorial perspectives, award-winning design, cutting-edge artworks and iconic photography.
We live for the race weekend.
Originally launched as REV JOURNAL in 2015 at the Abu Dhabi Grand Prix, our mission is to explore the intersection of F1’s history and its modern development. In addition to our core magazines, we’ve been able to develop fresh perspectives through collaborations with Miami GP, Atlantic Records, Wynn Resorts, +44 and more.
- "RACEWKND Is The New High-Quality Formula One Magazine For A New Era Of Fan" [Jalopnik, April 2021]
- "The Society of Publication Designers Announces the 56th Annual Awards Finalists" [Design Awards, March 2021]
- "Whilst entrepreneurship in motorsport isn’t so common, building a business is something that comes naturally to Magnus Greaves." [Driven by Diversity Podcast, October 2020]
- "The magazines-as-collectibles trend continues, now with a Kickstarter campaign for an F1 mag with more info on the host cities you'd love to visit." [The Drive, September 2020]
Magnus Greaves, Co-Founder & Publisher, has produced a variety of award-winning magazines over the years including Trader Monthly and MYMAG. His mom introduced him to Formula 1 as a kid, but the love really started at his first Grand Prix experience in Monza in 2004. He’s since taken in a lot of race weekends, and the next one on his fantasy list is the legendary Suzuka with its unbelievable fans.
Tom Brown, Co-Founder & Creative Director, has 20+ years of international editorial and publishing experience and is widely known for his award-winning work designing magazines and brand identities. Tom was 9 years old when he saw his first race on ABC's Wide World of Sports and in 2004 got to feel the ground shake for the first time as the cars rolled out onto the track at the Circuit Gilles Villeneuve in Canada. At the top of his fantasy Grand Prix list is Baku to see the cars scream through the city’s stunning architecture.
Fredrik Brodén, Chief Photographer, is an award-winning photographer with an extensive portfolio across fashion and lifestyle. He recalls first watching F1 in the mid '70s on a black-and-white TV with rabbit ears at his family's summer house in Sweden; Ronnie Peterson was driving for Lotus. He would love to return to Monaco to watch the Grand Prix ... but this time, aboard a yacht.
Darren Heath, Race Photographer, has covered Formula 1 professionally for 30 years. He was hooked at the very first race he attended — as a very, very young boy at Brands Hatch for the 1968 British Grand Prix, and as soon as he discovered his passion behind the camera lens, Darren's No. 1 goal in life was to become the best photographer of the sport that he could possibly be. He’s already been to every Grand Prix, so his fantasy race weekend is to experience the inaugural Vietnam Grand Prix if it’s ever rescheduled.